Tankless water heater sales are beginning to show big gains, according to a report released by the American Council for an Energy-Efficient Economy earlier this month.
Their market share of the hot water market has doubled in the last few years to 5 to 7 percent from 3 percent thanks to sales gains of 40 percent annually. The marketing campaign used – “endless” hot water – appears to be working.
The trend is expected to continue too. According to the ACEEE report, tankless water heaters are projected to reach 10 percent of the hot water market by 2015. (They are, not surprisingly, most popular in the northeast where energy efficiency products have done well and less popular in the midwest where they haven’t.) Other efficient hot water technologies, like solar and heat pump, are growing too, but at a much slower rate.
The report goes on to discuss the efficiency of the gas and condensing gas tankless hot water heater. A number of studies have shown that they are about 28 percent and 36 percent, respectively, more efficient than storage hot water systems, though they also say that the results are not conclusive.
Little is said about electric tankless hot water heaters. The electric versions are seen as having less potential because, according to the report, most residential wiring is not suitable for whole house models, only point of use units.
However, in general, electricity is becoming more the power of choice for heating hot water in homes. Rising to 41 percent from 39 percent in the past decade versus 55 percent for gas. Also, electric heating is more cost effective than gas.
The leading marketers for hot water heaters of all types are A.O. Smith (half the market), Rheem (a third) and Bradford White (13 percent). All three make gas tankless heaters, but only Rheem also makes the electric models as well.
Solar hot water is reported to be 50 percent more efficient than standard storage hot water heating systems, while heat pump water heaters are said to be 55 percent more efficient.
The report is titled Market Transformation Efforts for Water Heating Efficiency.

