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Barry Rehfeld has been a journalist for 30 years. His freelance articles have appeared in The New York Times, Kiplinger's, Worth, Esquire, Rolling Stone, Playboy and New York. He was the features editor at American Banker, a senior writer at Institutional Investor and a reporter-researcher at Time. The idea of creating the Zero Energy Intelligence.com web site grew out of a number of freelance stories he wrote for the Times starting in 2005 about developing more energy efficient homes.